If your measure is too narrow - especially if you’re working with justified type - getting evenly spaced type will be next to impossible. If you’re obligated to work with such a measure, you can improve its readability by increasing the leading of your type. If the measure is too wide and you have too many characters on your line, “doubling” can occur - the eye returns to the left column edge only to read the same line again.Another commonly used standard is a minimum of six words per line another still is to use two alphabets, or 52 characters. That’s a big range, so there’s plenty of scope. As a rough guide, aim for 45 to 70 characters (including the spaces) per line.Some jobs lend themselves to generous columns often economy dictates narrower columns than are optimal. The relationship between type size and text frame width is the column measure.There’s no cast-iron rule for the size of column measure. In setting up your columns, be sure that the text frames that will contain your body text are wide enough, either as a single column or in multiples, for the text to be readable. The type area can be subdivided into columns. is produces margins that are generous yet look familiar to a 21st-century eye. There are no cast-iron rules, but a popular ratio for determining margins is 1:1.5:2:2.25. Margins typically progress from smallest to largest in the following order: inside, top, outside, bottom. This double margin means the spread will be perceived as a single image with a middle margin. When two pages are adjacent - such as in a magazine or book - they share an inside margin broken only by the spine. Making all the margins the same for facing-pages documents can look static. Pictures frequently break out of the type area, disrupting the rectilinear nature of the page and - potentially - making for a more dynamic layout. Certain text elements, like drop caps, pull quotes, and captions, may hang outside the type area and into the margins - as will punctuation if you are using Optical Margin Alignment. While margins define the type area, they are not absolute. Margins are also a place to put the page numbers (known as folios) and publication information, in either the top or bottom margins of the page, outside of the type area.
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